The Lorax

Nearly forty years ago, when Random House first published Dr. Seuss’s The Lorax, it sent forth a clarion callto industry and consumers alike to conserve the earth’s precious and finite natural resources. The message of this whimsical yet powerful tale resonates today more profoundly than ever. In every corner of the world, we are at risk
of losing real life Brown Bar ba loots, Swomee Swans, Humming Fish, Truffula Trees, and the forests they all inhabit.
Together, Dr. Seuss enterprises and random house proudly sponsor the Lorax Project, an ongoing multifaceted initiative designed to raise awareness of environmental issues and inspire earth-friendly action worldwide by passionate individuals of all ages.